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"Helping brands design and innovate, and innovators become brands"

STUDY-OH centers at the intersection of class leading product design, consumer insight, performance needs, and brand.

We strive to deliver high caliber, high performance or lifestyle products that best represent the brands they embody and move the consumers they are made for, from the street to the best athletes in the world.

Not only do we love designing in-line products, but we also have a deep passion for innovation and challenging the status quo. We have the experience and the network accumulated over two decades in the field to help you disrupt the market if you so choose.

We use the latest digital design tools, from AI to generative and parametric tools, but are not bound by them and are just as comfortable completely analogue with just a pen, a sheet of paper and a few big ideas.

We keep and eye on and create trends but do not blindly mimic them.

Our network woven over 20 years in the industry span all of its disciplines and supports you from ideation all the way to market, through branding, marketing, engineering, prototyping, testing, development, sourcing and manufacturing.


STUDY-OH's founder Olivier Henrichot brings two decades of experience in Footwear design and innovation.

Olivier worked in multiple countries, across Europe and the United states, in brands ranging from startups going through IPOs to the giant corporation Nike.

 This experience included years in Nike's Innovation Kitchen R&D department, "pantry" special projects group, Jordan Brand, as well as in-line.

Olivier designed a wide range of product in multiple categories. Starting with special make-ups for European strategic accounts, all the way to major innovations like the Nike Vaporfly Elite of "Breaking2" fame and its successor the Nike Alphafly NXT%, or high performance products like the signature shoes for Kobe Bryant Nike Kobe 7 and 8 or the Hyperdunk 2012.

Olivier Also worked in lifestyle brands like Fila, The Jordan Brand, and Allbirds.


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